Mass media

Advertise in La Presse+, and reach close to 520,000 unique tablets¹ every month. With an average engaged time of 40 minutes on weekdays and 50 minutes on Saturdays and Sundays, La Presse+ delivers outstanding reader engagement, ensuring great reach for your campaigns.

Flexible and versatile

To meet advertisers’ marketing objectives, media planners rely on a range of media (TV, Web, magazines, radio, etc.) that influence consumers at certain stages of the purchasing process. The versatility of La Presse+ now enables planners to act upon multiple stages of the purchasing process through a single medium.

Measurable

La Presse+ is the only medium producing comparative advertising performance indices allowing advertisers to continuously improve their campaigns.

Performance reports allow you to measure:

• total number of delivered impressions
• total number of interactions triggered
• total number of videos triggered
• total number of visits to advertisers’ websites
• Engagement time on full screen ads

Quality leadership profile

The results of a CROP survey² reveal that La Presse+ reaches a young, educated audience with strong purchasing power:

• 59% of readers are young adults aged 25-54 (index: 118)
• 37% of readers are university graduates(index: 167)
• 48% of readers enjoy purchasing power greater than $100,000 (index: 197)

Certified

La Presse+ becomes the first tablet-based news platform with ad impressions certified by the Alliance for Audited Media.

Engaging

The power of the tablet’s touchscreen and array of 28 types of interactivities means La Presse+ delivers a truly immersive ad experience with a high appreciation level among readers.

¹Localytics, average number of unique tablets used to open one edition from January 2nd to February 4th, 2018.

²CROP study on La Presse+, June 2017, 3,400 respondents in Quebec. Base : Monthly readership - La Presse+ (n = 1,979).